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Exactly what business is this?

What internet marketing is, the many types of it, and what it can do for you.

What "is" internet marketing?

When most people think of internet marketing, especially the ones actually "in" this business, their mind immediately goes to the rat-race of selling internet "how to" products. In reality, it could mean marketing anything on the internet, from recipes to used cars..... literally ANYTHING.

And as much as I would like to say that I am NOT a part of that rat-race, in order to teach how to market other products, many of the same principles and products drift over into this area as well. It's unavoidable!

However, internet marketing can be anything you want it to be. You can advertise your realty, carpet cleaning, home repair or blacksmithing business. You can sell physical products, either your own or other people's. You can sell ebooks, software, videos, audios, tickets, cars and airplanes! You can make it what ever you want it to be!

Yes, there is a particular niche involved with teaching people how to use this medium, and it has a whole slew of products just for that purpose, but it doesn't have to be that niche that you sell in unless you want it to be! And many of those products also apply to selling other "non-IM" products online as well. Only YOU can decide how you want to run your business and what kinds of products to sell.

Even within the internet marketing niche, there are literally hundreds of different ways to make money online. And within those ways are other specialty niches.

One of the ways that people often get started are with auctions, the most famous being eBay. However, there are over a hundred others that have sprung up as well, and for some items  they may work even better. Even within that medium, there are physical products, digital products, timed auctions, buy-it now sales, stores, and many other specialties, including physical stores where you can take the products and have other people sell them for you in the online auctions!

Nearly everything relates to web sites, but there are companies that host them, companies that furnish web builder software on the site (usually for a monthly usage fee), there are companies who will sell the web builder software so that you own it, there are web designers who will build the sites for you, graphic designers who will create special artwork for them, optimizing specialists who will make sure your site gets recognized and gets top positions on the search engines, there are programmers who will create special code to tell certain programs to do special tasks.....the list goes on and on....and nearly all of them sell their products and services on the web.

There are companies who specialize in wholesale products, and if you can't find good ones on your own, there are companies who will find them for you (for a fee). There are manufacturers, importers and other places that need web sites, as well as the retailers who buy from them and sell the products to the public.

Even places like governments, from the federal government to city libraries all have web sites these days, and someone has to design them, build them, host them, maintain them, and serve the people that use them. It's all part of internet marketing.

And speaking of actually "marketing", which is usually how to go about determining how to sell a product, where to place it, who the buyers will be, and how to get the traffic.....all of that can be done on the web also, using market research tools supplied by hundreds of vendors. 

You can learn almost anything online (including some things you shouldn't), and you can buy and sell anything online. You don't even have to own it or take possession of it before you sell it. These companies are called drop-shippers, and once you set up an account with them, you can use their product pictures and descriptions to create your ad, and once you have sold the product and collected the money for it, you order that product from them at your discounted wholesale price, and they will send it to your customer. You keep the difference as your profit.

Sometimes just referring a customer to another web site can earn you a commission, and it doesn't even have to be for a sale. You can earn money from posting other people's ads on your web site and collect for each impression or click through, even if they don't buy. This is typically called CPA, or "cost per action". Other companies will pay you for getting them a lead, such as having someone fill out a form. You can even charge people for putting their ad on your web site, the same way a newspaper gets money for posting ads in the paper. The ways you can make money from the web is almost countless, if not limitless.

Some people go out to businesses that have no web sites yet, and sell the store a web site, and then have someone else build it for them. They can collect an up-front fee for setting it up, and then a monthly fee for maintaining it, even though they never have to design it or touch it. If they are really confident in their work, they may take a percentage of the sales that go through it.

Some businesses provide special equipment and products, such as for the new telephone services that operate over the web, free of long distance charges.

If you need special services, there are web sites devoted to matching people with talent to the people who need work done, from copywriting to article writing, and from optimizing sites for the search engines to writing code. You can hire it all done online.

You can even post an ad for help, or find yourself a J-O-B online!

That's what internet marketing really is. It's what makes businesses of all kinds work in today's world and tomorrow's.

(It is NOT permissible to copy or redistribute this article!) 

Author: John W. Abert 2009 All rights reserved.  

 

 
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New item on the menu:
Computer Tips!
As often as we can, we will be bringing you lots of new computer tips that we have learned in our ten years of internet marketing.

A new site will soon be added to our "family" which will feature our first digital product produced by Azgrand. It will be a book on internet coaching, to help you decide if you need it or not, and what to avoid if you do want it. This new product could save you thousands of dollars, because we have already tried many of these coaching programs, and can tell you where the "money pits" are.
We'll announce the site here as soon as it goes online!

This web site is designed, owned and operated by:
Azgrand Internet Marketing
John W. and Sharon M. Abert, owners
16 South Wichita Circle
Cherokee Village, AR 72529-5910
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